When starting out to set up a successful dropshipping business model, one of the most challenging tasks becomes finding the right product to dropship.
We claim this as every year, almost a quarter of a million new products are launched in the market and only a small percentage of them survive the market heat.
In this blog post, we throw light on the challenge of finding the right niche and products to sell through dropshipping.
If you are just about to start with dropshipping or are looking to revamp your existing dropshipping business, we’ve got you covered.
Here, we discover new product ideas, explore different product niches, and search for the right suppliers.
So, let’s cut to the chase and dive straight in!
How to find the right product to dropship?
To survive the market, it is important to brainstorm before taking any actions. Therefore, we recommend you to sit with your team to figure out the types of products you can or want to dropship.
You may also look up to other successful online stores to grab an idea of what they are selling most. Look up the best-selling products and trendy items as these are the ones that make the most sale.
Many of these online stores are running completely on automation using apps such as Oberlo or Dropified. You might also want to ensure that your product ideas meet the requirements of E-commerce platforms that are easily automated.
Once you go through their listings, exclude all the product ideas that you don’t want to dropship.
To get more idea of the products you should dropship, feel free to check out online stores like Amazon, eBay, and Alibaba. Frisk these online stores one by one by visiting their best sellers, trending and new products they have on showcase.
Not just that, there are many social media groups and pages that you should follow to grasp the behaviour and interests of the general public.
Facebook pages like ‘I Want One’, ‘Insider Pages’, ‘Best Products’ and many others are the best social media communities to join.
Apart from this, you can also gain great insights from social shopping sites like Pinterest, Fancy, Ssense, Wanelo, Etsy, etc.
How to get better at selecting the right product?
Once you finalize the list of product ideas, you can filter products through them and decide your final set of products you can dropship feasibly.
With the help of online tools like Google Trends, you can further shortlist your ideas as well. Google Trends allows for comparing up to five product ideas at a time.
Using Google Trends, you can filter the results on the basis of country, time range, category, data source and interest of the product over time. You can break down the analysis for subregions as well.
Once you are down to just a few products, it’s time we evaluate the market competition for the same products. To choose a product worth dropshipping, it is very important to have a good idea of the market competition.
With the help of Google Search, type in your intended product name and look for the stores that are selling the same products. This way, you can figure out your possible competitors.